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Cegedim announced the conclusion of a strategic partnership with marketo CRM

cegedim relationship managementon June 10, it was announced that the company had established a formal partnership with marketo to provide global customers with marketing automation and event management services. Since marketo's technology can promote its ability to provide customers with the most effective multi-channel marketing services, cegedim has taken another step towards becoming the preferred multi-channel provider of life sciences through this partnership. As confirmed by the 2013 Magic Quadrant for CRM lead management released by Gartner, marketo is a global leader in the field of marketing software. This news was announced at the cegedim customer annual conference held in Rome. At the conference, life science leaders gathered together to explore how to promote technological progress in the spirit of CO creation in order to make business operations more efficient

provide the life science industry with unparalleled multi-channel marketing functions

when seeking to communicate with customers through multiple marketing channels, the life science company hopes to effectively plan and analyze marketing activities; Seamless definition of activity content and objectives; And the ability to integrate end-to-end multi-channel data with customer relationship management (CRM) applications. Cegedim will face the needs of life sciences companies by integrating its industry-leading functions with marketo's customer engagement platform. Cegedim s OneKey healthcare professionals database has target market selection and segmentation functions, as well as comprehensive opt in and opt out management. The combination of cegedim s OneKey and marketo marketing automation and activity management system will enable life sciences companies to contact the correct target audience through reasonable message transmission and easily track the results, so as to ensure that more efficient activities can be carried out in the future

emiliano gummati, vice president of digital engagement solutions at cegedim relationship management, said: we integrate all content into a single solution. Now, customers can stop the machine and electricity to carefully plan and carry out the most efficient and influential marketing activities. The flexible configuration and reporting function can control the end-to-end multi-channel propagation process in all directions

marketo's seamless integration with cegedim's CRM solution, mobile intelligence, enables life sciences companies to have a 360 degree overview of customer interaction, so as to achieve cross channel synchronization. More integration advantages can be gained through the entire cegedim multi-channel marketing suite

anthony nemelka, senior vice president of marketing strategy and business development, said: it is an honor for marketo to help cegedim's global life science business. We are very excited to work with cegedim to provide marketo with a world-class customer engagement platform in this crucial market by combining cegedim's unparalleled data and expertise

about cegedim relationship management: cegedim relationship management is a leading provider of customer relationship management (CRM) solutions in the life science industry. The company's innovative business solutions are designed specifically for the life sciences and incorporate a thorough understanding of local, regional and global trends. Cegedim relationship management has enabled about 200000 users in many of the world's most innovative enterprises to stay ahead of market challenges. In addition to CRM, there is basically no plastic. Cegedim relationship management also provides marketing, data optimization and legal compliance solutions in more than 80 countries. Cegedim relationship management belongs to cegedim S.A. group in France

about marketo

marketo (NASDAQ is characterized by high rigidity aq: mkto) provides leading marketing software for companies of all sizes to establish and maintain interactive customer relationships. Marketo's customer participation platform spans today's digital, social, mobile and offline channels, enabling marketers to use a group of breakthrough applications to solve all aspects of digital marketing, from the planning and arrangement of marketing activities to the provision of personalized interactive activities that can be optimized in real time. The application of market is easy to use and complements the marketing nation. Marketing nation is a thriving network of more than 250 solutions through our launchpoint? Ecosystem, more than 40000 marketing personnel share information and learn from each other to enrich their collective marketing expertise. What modern marketing personnel gain is unprecedented flexibility and first-class results. Headquartered in San Mateo, California, marketo has offices in Europe and Australia and joint ventures in Japan. As a strategic marketing partner, marketo provides services to more than 3000 large enterprises and fast-growing small companies in all walks of life

about cegedim

cegedim was founded in 1969. It is a multinational technology and service company specialized in the medical and health care industry. Cegedim provides services, technical tools, special software, data flow management services and databases. Its products are mainly aimed at the health care industry, life science enterprises, medical professionals and insurance companies. Cegedim is a global leader in life science customer relationship management and a leading strategic data provider in the medical industry. Cegedim employs 8000 employees in more than 80 countries, with an operating income of 902million euros in 2013. Cegedim in Paris certificate 4 Clamp both ends of the shoelace in the upper and lower clamp pliers respectively, and the sample shall be listed in the market in a plumb state after being clamped

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